We’ve introduced a new analytics and tracking integration feature within the admin panel, enabling clients to seamlessly connect popular third-party marketing and analytics platforms to their digital ordering website. This enhancement helps businesses better understand customer behaviour, monitor website performance, and evaluate the effectiveness of their marketing campaigns through centralized tracking configurations. With this update, clients can now integrate multiple analytics and advertising tools directly from the admin panel without requiring complex external setup processes. The feature is designed to simplify marketing tracking while providing valuable insights into customer interactions and conversion performance.
What’s New?
The admin panel now supports direct integration with popular analytics and marketing platforms, including Google Analytics (GA4), Meta Pixel for Facebook and Instagram, Google Ads Conversion Tracking, and Google Tag Manager (GTM). Clients can also configure additional tracking pixels and third-party platforms through GTM integration for greater flexibility and scalability. These integrations allow businesses to track website visitors, customer interactions, order conversions, and marketing campaign performance more effectively. By connecting these tools, businesses gain deeper visibility into how customers discover, interact with, and complete orders on their digital ordering platform.
Feature Details:
The new marketing tracking functionality enables businesses to measure and optimize their marketing performance with greater accuracy. Clients can now identify which advertisements or campaigns are generating website traffic and orders, analyze the complete customer journey from ad click to successful order completion, and monitor conversion performance across multiple platforms such as Facebook and Google. Additionally, the feature helps businesses evaluate the effectiveness of their marketing spend by providing better visibility into key performance metrics like cost per lead, cost per order, and campaign conversion rates. This allows businesses to make more informed marketing decisions and improve return on investment across their digital campaigns.
How It Helps?
This update provides businesses with a centralized and simplified way to manage analytics and marketing tracking integrations directly from the admin panel. It improves visibility into customer behaviour, campaign effectiveness, and website performance while reducing dependency on manual tracking configurations. The feature also enables data-driven decision-making by offering clearer insights into marketing performance and customer conversion trends.
Where to Find It?
Admin Panel - Online Web & Mobile Apps - Analytics & Tracking Settings